Most of my clients are people making something out of nothing, hoping it will find its people. I know that hope intimately — I built this studio the same way.
I've completed more than 350 projects, some international for markets in Europe and Indonesia. My work has directly contributed to over $2,000,000 in client sales.
Before this, I worked in-house. Three years at the New York State Olympic Regional Development Authority, promoted twice — from Digital Marketing & Sales Associate to Coordinator to Digital Content & Program Manager. I ran season pass campaigns for Whiteface, built email sales strategy across multiple venues, managed the CMS and CRM platforms, and trained other teams on them. I also designed permanent wayfinding and the historic 1932 and 1980 signage still standing at the Lake Placid Olympic Center, and contributed to work recognized with a NYS ADDY Award. That's where I learned to design inside a real operation: stakeholders, approval chains, brand standards, deadlines that don't move.
I'm also a photographer. Ten years of it, with work exhibited at Galerie Gora in Montreal and FotoZA Gallery in Johannesburg, and featured in Dodho Magazine. This matters more to the design work than it sounds like it should — every mockup and composite I build runs on a photographer's read of light, scale, and mood. It's the part of this job a tool can't do for you.
Sustainability is a practice here, not a principle. I studied Environmental Science and Policy at Clarkson University, with a concentration in sustainable solutions for the developing world, and spent four and a half years leading campus sustainability work — an Eco-Rep program, waste-reduction initiatives, and a contribution to an EPA P3 proposal. So when timelines and sustainability compete, I advocate for lower-impact options — FSC or recycled stocks, soy and vegetable-based inks, efficient formats, local printers — even when it means a longer lead time. One motto runs the business: design for the greater good.